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A FASHIONABLE FIRST: LEADERS IN FIGHT AGAINST HEART DISEASE IN WOMEN UNITE TO SAVE LIVES AT THE RED DRESS COLLECTION'S SHOW DURING NEW YORK FASHION WEEK
from: einnews.com
by NewMediaWire
The Red Dress Collectionâ„ is returning and once again kicking off the Mercedes-Benz Fashion Week in New York City -- this year backed by the first-ever collaboration of leaders in the fight against heart disease in women.
The American Heart Association's Go Red For Women movement and the National Heart, Lung and Blood Institute's (NHLBI) awareness campaign, The Heart Truth -- both known for the iconic red dress that symbolizes the fight against the No. 1 killer of women -- are teaming up Feb. 6 to showcase the Go Red For Women® / The Heart Truth ® Red Dress Collection℠. This year's show will star Lindsey Vonn, AnnaSophia Robb, Colbie Caillat, Giada De Laurentiis, Gina Torres, Bella Thorne, JOAN JETT, Leona Lewis, NeNe Leakes, Rutina Wesley, Sasha Cohen and Vanna White, among others.
"It is a distinct privilege to join with The Heart Truth as co-presenter of the 2014 Red Dress Collection," said American Heart Association CEO, Nancy Brown. "The Heart Truth has played a seminal role in nationwide efforts to raise awareness of heart disease in women, and Go Red For Women is proud to work together toward our shared goal of improving women's heart health."
The Red Dress Collectionâ„ has kicked off Fashion Week since 2003, with celebrities such as Toni Braxton, Jennie Garth and Felicity Huffman taking to the runway. Zac Posen, Badgley Mischka, Nicole Miller, Tadashi Shoji and other top designers have participated over the years. This year's show is set to be equally impressive with top designers including Carolina Herrera, Nicole Miller, Carmen Marc Valvo, Mark Zunino and Austin Scarlett.
The Red Dress icon was created by The Heart Truth and has helped Go Red For Women earn international recognition through its tremendous support and high fashion association. Therefore, it is fitting that Go Red For Women and The Heart Truth are now presenting the show together.
"I am excited about these first steps as we launch what is certain to be a long and fruitful collaboration, bringing together the greatest attributes of the NHLBI and the AHA to advance public health for the people we both serve," states Dr. Gary H. Gibbons, Director of NIH's National Heart, Lung, and Blood Institute. "Through our collective and synergistic efforts, we envision even greater advances together in cardiovascular health for women than either of us can achieve alone. For me, this means the NHLBI truly focuses its activities on ensuring vital NIH research investments to positively impact the daily lives and care of all women."
The Red Dress symbol made its debut as the national icon for women and heart disease awareness during Fashion Week in 2003 in partnership with America's top fashion designers, helping to bring the important issue of heart disease in women into the national spotlight.
A year later, Go Red For Women was officially launched with Macy's as its founding national sponsor. Over the past decade, Macy's has brought awareness of the issue to consumers across America and has raised $46 million for the cause. Since the inception of Go Red For Women, more than 627,000 women's lives have been saved from heart disease.
"The fashion industry has demonstrated a long-standing commitment to the fight against heart disease in women, and Macy's is excited about the positive impact this new collaboration will have on women's lives," said Martine Reardon, Chief Marketing Officer, Macy's. "As a founding sponsor of Go Red For Women, we are proud of the work we have done to raise more than $46 million over the last 10 years, and we know that this collaboration will kick start a new decade in the fight for women's heart health."
Many of the 43 million women affected by heart disease -- as well as those who know and love them -- continue to spread awareness through Go Red For Women.
"We are pleased for SUBWAY to assist again in shining the light on women's heart health issues," said Tony Pace, SUBWAY® Global Chief Marketing Officer. "We are a healthy and active brand and our participation in the 2014 Red Dress Collection is a further manifestation of that. Fashion week is a terrific event overall and we look forward to collaborating with the AHA, NHLBI, and Macy's to create a memorable evening on the catwalk."
The American Heart Association's Go Red For Women is nationally sponsored by Macy's and the Red Dress Collection℠2014 is sponsored by both Macy's and SUBWAY® restaurants.
Go Red For Women
Go Red For Women is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
The Heart Truth
The Heart Truth is a national campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women. The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.
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