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Rockin’ With JOAN JETT AND THE BLACKHEARTS
from: nolimitsladies.com
The Consumer Electronics Show is not just about the technology. In today’s interactive world, it is also about music. Every year, artists are featured and in 2007, the highlight was a performance by JOAN JETT AND THE BLACKHEARTS (hosted by Gibson Guitars).
Now what is a post about JOAN JETT doing on an investing blog?
Few people know that JOAN JETT was the first female performer to start her own record label, blazing the way for artists like Madonna. Okay, that sentence alone is worthy of a post. JOAN JETT blazed the way for Madonna. Wowsers.
After 23, yes 23, record labels turned down her first album (post The RUNAWAYS break up), JOAN JETT came up with the idea to print up the records independently. She jumped into business, the music business. They (Jett and partner KENNY LAGUNA) used their personal savings to set up distribution systems, even selling the record out of their car.
And she made it work. In 2005, Jett and Laguna celebrated the 25th anniversary of BLACKHEART RECORDS. 25 years in the music business as an independent. That’s no small feat. In the age of mergers and industry consolidation, they could have cashed out but as Laguna states "we want to keep the Blackheart label going as an outlet for bands who otherwise wouldn't have a chance."
JOAN JETT continues to rock it with hits off her new album SINNER and classics like "Crimson and Clover", "I Love Rock N Roll" and "I Hate Myself For Loving You". At her concert, she sounded as fresh as she did 25 years ago (though her guitar playing has been honed to an artform). And the freedom of having an independent label allows her to rock the way SHE wants to rock.
That's what No Limits Ladies is about. Rockin’ it on our own terms.
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