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High-tech star power
from: denverpost.com
How do you get attention when you're in a crowd of 140,000 people and 2,700 companies?
Several exhibitors at the 2007 Consumer Electronics Show, which starts Monday in Las Vegas, are betting on celebrities.
The high-tech bonanza will feature someone famous for everyone. NASCAR driver Kyle Busch will trumpet his sponsor, Delphi, a maker of mobile navigation and satellite-radio products, that has operated in bankruptcy since 2005. Buxom brunette model Teresa Noreen will mingle with techies checking out PowerBass USA's subwoofers and amplifiers. Former Beach Boy Brian Wilson, JOAN JETT AND THE BLACKHEARTS, Al Jarreau and 3 Doors Down are sheduled to be among the musicians on tap. Basketball fans might enjoy seeing Clyde Drexler, George "The Iceman" Gervin and Dominique Wilkins.
For geeks more impressed by virtual than reality? Honda will encourage conference attendees to raise a lighter (or light up their cellphones) for Asimo The Humanoid Robot.
Find breaking coverage of the massive tech show this week at denverpost.com/business.
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