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JOAN JETT Teams With DropCards for Warped Tour Promotion
from: marketwire.com
PARSIPPANY, NJ -- Legendary rockers JOAN JETT AND THE BLACKHEARTS are on the road supporting their first album in over 10 years, "SINNER." To better acquaint concert attendees with the band, BLACKHEART RECORDS teamed up with DropCards, digital marketing. The collectible download cards were distributed by street teams and sent to college radio stations while the band spent their summer headlining the Vans Warped Tour.
"Dropcards are an incredible promotion tool. We used DropCards in the JOAN JETT campaign for everything from giveaways at the Warped Tour, to radio station giveaways. It's a great way to provide a variety of different media and supply a great visual ad as well," said Carianne Laguna, head of marketing at BLACKHEART RECORDS Group.
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The DropCards feature a picture of Jett on the front, and a link on the back directing fans to a custom website containing two videos. One for their latest single, "A.C.D.C." as well as footage of their June New York performances, including their gig at the infamous CBGB rock club. Photos, links and a band biography are also available on the website which is only accessible through an exclusive PIN found on the DropCard.
JOAN JETT AND THE BLACKHEARTS will continue to use DropCards for the upcoming fall tour and plan on furthering their digital promotion success by implementing a BLACKHEART RECORDS label compilation card also featuring The Eyeliners and The Vacancies.
Throughout the summer, several bands decided to utilize DropCards into their marketing mix and street team promotion. DropCards summer roster includes, "We Are Scientists," "Architects," "Nina B" and "The Brakes."
About DropCards:
Formed in the spring 2005, DropCards has created successful promotions for musicians and brands using digital content hosted on an exclusive website. DropCards hosts video, audio, and any digital file content. The DropCards platform can be used promotionally or for retail campaigns and can also work with any variable printing or digital delivery mechanism; and are quickly becoming a collectible favorite among music fans.
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