Joan Jett And The Blackhearts Bad Reputation Nation

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Old insurer MassMutual aims to show off new tricks in ads
from: boston.com

Rock chanteuse JOAN JETT selling insurance and retirement products?

A TV ad from Massachusetts Mutual Life Insurance Co., or MassMutual, drops Jett's name and uses a Jett song, though she never actually appears. The ad is part of a new $10 million, four-month ad campaign from a Springfield-based giant that reported $15.3 billion in revenue last year.

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