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StarStyle
from: prnewswire.com
NEW YORK, /PRNewswire/ -- For viewers who love the apparel and
accessories in their favorite feature films, but until now have had little
opportunity to identify them, StarStyle announced today the launch of its
Film Section with Universal Pictures' upcoming feature "Because I Said So,"
starring Diane Keaton, Mandy Moore, Lauren Graham and Piper Perabo.
From the latest styles in dresses and sweaters to accessories and
shoes, these four trend-setting actresses bring their keen fashion sense to
the big screen in a new comedy about knowing when to cut the apron strings,
opening nationwide on February 2nd. Now, visitors to http://www.starstyle.com can
find fashions inspired by director Michael Lehmann's new comedy and
purchase those products for themselves.
"In less than one year, it's incredibly satisfying to us that we've
amassed the top projects in film, television and music," said Ashley
Heather, CEO of Entertainment Media Works. "With a style icon like Diane
Keaton and the fashion savvy of the entire cast, the trends set by this
film make 'Because I Said So' the perfect comedy to launch our film
section."
"This quintessential comedy about mother/daughter relationships is
filled with exceptional fashion. We are very pleased to partner with
Entertainment Media Works to enable fans of the film's clothing to identify
and purchase the same or similar brands," commented Doug Neil, Senior Vice
President of Digital Marketing for Universal.
About StarStyle
Entertainment Media Works (EMW) launched StarStyle (http://www.starstyle.com)
on March 20, 2006, as a groundbreaking "supersite" that has already enabled
millions of viewers to identify and purchase the apparel, furnishings,
gadgets and music featured in their favorite TV shows, music videos and now
movies. To date, launch partnerships for the site have included "American
Idol" for the launch of its television component, "The Real World: Key
West" for its auctions, and Universal Music Group for its commerce-enabled
music videos. Through its music deals, StarStyle sells apparel and
accessories featured in the music videos of more than two dozen artists
including Mary J. Blige, Fergie featuring Ludacris, The Game featuring
Kayne West, James Morrison, JOAN JETT and Brooke Hogan.
Additionally, EMW has signed deals with such content partners as NBC
Universal, ABC, Showtime Networks, 20th Century Fox Television, Warner
Bros., FreemantleMedia, 19 TV Ltd., Sony Pictures, TeleVest, and Universal
Music Group. Through these relationships and others, StarStyle includes
such popular series as "The L Word," "Weeds," and "The Simple Life: 'till
death do us part" "Young and the Restless" and will feature many new shows
as part of the 2006-2007 season. StarStyle also features community areas
and unique, 360-degree virtual set tours as well as advice and the inside
scoop from expert Hollywood stylists.
About the Film
Diane Keaton stars as Daphne Wilder, a mother whose love knows no
bounds or boundaries. She is the proud mom of three daughters: stable
psychologist Maggie (Lauren Graham), sexy and irreverent Mae (Piper Perabo)
and insecure, adorable Milly (Mandy Moore) -- who, when it comes to men, is
like psychotic flypaper.
In order to prevent her youngest from making the same mistakes she did,
Daphne decides to set Milly up with the perfect man. Little does Milly
know, however, that her mom placed an ad in the online personals to find
him. Comic mayhem unfolds as Daphne continues to do the wrong thing for the
right reasons ... all in the name of love.
In a hilarious battle of strong wills, the mother-daughter dynamic is
tested in all its fierce, wacky complexity. The girls help Daphne finally
discover the truths and impossibilities of motherly love, all while trying
to answer the questions: where does it begin and where should it end?
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