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Is Kraft Nabisco aware of Dinah Shore's "other" event?
from: worldgolf.com

It's time once again for the first major of the LPGA season to take place at Mission Hills Country Club in Rancho Mirage. But the big news in Palm Springs this weekend is not if Annika Sorenstam will hoist another Dinah Shore Trophy and jump into Champion's lake for a fourth time.

And the news is not even whether or not Michelle Wie, Morgan Pressel and Paula Creamer will be attempting to win their first major in spite of the fact that in the LPGA's history, only three rookies have made their first Tour win a major.

And it's not even the fact that if Annika wins at the Kraft Nabisco Championship she'll be on her way to achieving the much fabled "Soren-slam". Could it be Alice Cooper and George Lopez' attendance in the Celebrity Pro-Am that brings all the people to this part of California?

Nope, this town lights up for a bigger event than even this.

This weekend Palm Springs plays host to what is billed as the "largest women's event in the world" attracting thousands each year for fun and frolicking since 1990.

Dinah Shore Weekend '06 promises everything you would expect from "Dinah's" party from naked frolicking in the pool, comedy and cocktails and a celebrity lineup expected to keep the ladies dancing. Several events are planned and entertainment lined up includes the Pussycat Dolls, JOAN JETT AND THE BLACKHEARTS, En Vogue, and Margaret Cho.

Dinah Shore didn't know much about golf in 1972 when she was first asked to host this tournament (I understand she was a big tennis buff), then known as the "Colgate Dinah Shore Tournament". Shore attracted dollars and big name celebrities to a sport that was sorely underfunded and in need of a boost. As Dinah's golf event grew in popularity it also attracted more females and a lesbian connotation. When Kraft Nabisco picked up the event, they eventually dropped her name, even though Shore insisted she wasn't a lesbian.

Dinah Shore passed away in 1994. Her golf dynasty now lives through the naming of the course the "Dinah Shore Tournament Course", an LPGA Scholarship Fund in her name and in a very large extravaganza now held in her honor coinciding with her golf legacy.

Just ask Michele Wie if she knows who Dinah Shore was and I wonder if she'll say, "Uh, wasn't that a big reptile in Jurassic Park?" Ah, how far we've come!
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