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Musicians bring star power to studios
Teens learn turntable etiquette while listening to their father and mother's music

from: cleveland.com

New York - Think of them not as celebrities, but as friends having you over for a musical get-together. Except, of course, you aren't allowed through the gated mansion.

XM and Sirius Satellite Radio are betting you'll come over anyway. The satellite-radio providers are engaged in an arms race in which musicians are the weapons. The gig, of course, is that their fans will follow them and subscribe.

In December, XM announced "The Bob Dylan Show," a weekly hourlong mix of music hosted and handpicked by the man himself. The announcement was an attempt to stem the hoopla surrounding Howard Stern's arrival to Sirius - and, of course, to tap the musician's hard-core and gadget-savvy fan base.

Dylan's show debuts in March on XM's Deep Tracks channel, which also airs "Tom Petty's Buried Treasure" at 10 a.m. Monday.

"I buy a lot of old albums," Petty said. "I love doing the show because I can turn people, especially younger people, on to really great, timeless music."

That was the idea Little Steven Van Zandt had when he hired JOAN JETT to play disc jockey on his Underground Garage channel on Sirius.

"She isn't trained as a DJ, and that's what I like about her," said Van Zandt. "I don't want someone slick - just someone who loves turning you on to cool records."

Van Zandt also signed up Dictators singer "Handsome Dick" Manitoba, a rascally veteran of New York's 1970s punk scene, as well as Kim Fowley and former Rolling Stones manager Andrew Loog Oldham.

"These guys have seen it first-hand," Van Zandt said. "That's what's been missing from radio - the sense that you were there, with hip people."

Or, as Eminem puts it: "A direct outlet to the street." That's the manifesto of the rapper's Shade 45 Sirius channel, which features G-Unit's Whoo Kid and DJ Muggs.

Van Zandt's other Sirius channel, Outlaw Country, features down-and-dirty shows by musicians Cowboy Jack Clement, Mojo Nixon and Shooter Jennings.

The E Street Band guitarist is also a staple of the Bruce Springsteen channel - not as a DJ, but as a musician. The station plays all Bruce, all the time.

Sounds like an exercise in microniche fanaticism?

It's more like an online community, said Cleveland radio pioneer Norm N. Nite.

"When I was on terrestrial radio, I could only play a handful of Elvis or Beatles songs - the popular ones," said Nite, who hosts an oldies show on Sirius. "People forget that they recorded hundreds, thousands of songs. And there are lot more fans out there who want to hear them and be a part of something bigger."

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